SEO can be challenging for newcomers. It’s easy to make mistakes that can damage your website’s ranking and ensure you never truly get off the ground or start winning the kind of traffic that search engines can provide. This guide will teach you about why your SEO strategy might not work and how to fix it.
You’re not producing enough original content.
Another SEO mistake you could be making is not producing enough unique content regularly. Google has stated that they want to index new pages when they have new information, so try updating your existing content to include new data and enjoy the increased traffic.
You’re focusing on the wrong keywords.
One of the most common SEO mistakes people make is targeting the wrong keywords. Before you begin, you should conduct extensive keyword research to ensure that you target keywords with sufficient traffic for your site. You can accomplish this by utilising a tool such as Google Adwords Keyword Planner.
You don’t use social media.
Social media can also help your SEO strategy. Make sure you’re active on at least one or two social media platforms and that you’re sharing your content on a regular basis. This will not only help get your content in front of more eyes, but it will also help improve your site’s search engine rankings.
You don’t have any backlinks.
Backlinks are an essential component of any SEO strategy. These are links from other websites that point back to yours. The more high-quality backlinks your site has, the higher it will rank in search engines. Backlinks can be increased by guest blogging on other sites (and using guest posting services) or simply asking website owners if they’d be interested in linking to you.
Your website is not mobile-responsive.
Because an increasing number of users are now searching from their phones and tablets, a website that isn’t mobile-friendly will suffer in search engine rankings. You can also test the mobile-friendliness of your website using various online tools.
Your website takes a long time to load.
Your website’s loading speed is also important for search engine rankings. This isn’t just about the page taking a long time to load. Because Google has stated that websites should load in less than 4 seconds, this issue can cause a slew of issues with your SEO and user experience. To test the speed of your website, use a tool like Pingdom.
You are not keeping track of your progress.
Tracking your results is one of the most important things you can do to improve your SEO. Track how much traffic you get from search engines and what keywords are driving that traffic with a tool like Google Analytics. This will assist you in determining which SEO tactics are effective and which need to be tweaked.
If you notice a decrease in traffic to your website, it could be due to a Google algorithm update. If that’s the case, there’s nothing you can do but wait for things to settle down, but you can keep track of any significant changes by checking industry news sites on a regular basis. SEO is a constantly evolving field.