The bedding industry had one of the greatest shares in 2021, and experts predict that it will soon increase above average. The bedding business’s sheets, mattresses, pillows, duvets, and other products are in high demand throughout several industries, especially the commercial and residential sectors.
So if you’re thinking about getting into the bedding industry, then go for it! As a starting business owner, you can take on smaller portions of the bedding business and start with pillowcases, fitted sheets, blankets and so on.
To help you out on your business journey here’s everything you need to know before starting your own bedding business!
How do I market my bedding business?
There are various ways to market your business but only some are deemed to be effective and efficient. So without further ado, here’s a list of effective ways to market your business:
PPC advertising
Pay-per-click advertising is a performance-based marketing tactic that lets you showcase your products and services through ads and encourage people to click on them and visit your website.
SEO advertising
This tactic entails planning, arranging, and optimizing your website in order to raise its search engine ranking. So if someone searches for ‘beddings’ or anything related, your website will most likely pop-up.
Use third-party platforms
Examples of these are Etsy, Amazon, eBay and so on. Depending on the popular e-commerce app in our demographic, choose to use that.
Pinterest organic traffic
Organic traffic means unpaid traffic. This is when people land on your website without paid ads. You can post quality and aesthetically pleasing photos on Pinterest and link your website. So once they click on it, they get directed to your website.
Guest blogging
This is a content marketing tactic that attracts traffic by providing quality content. For instance, if people search for ‘Bedding designs’ or anything related, your website and a linked article will appear. Once they click on the link, they’ll be directed to your website.
Quora organic traffic
Just like Pinterest organic traffic, this falls into something similar. Quora is a site where people ask questions and answer questions. You can answer questions that are under your line of topic such as bedding, sleeping, relaxing and so on and add a link to your site. Once people see your comment, this will result in brand exposure.
Get influencers
A trendy way to market your products is by sending them to an influencer. If the influencer happens to like your product, they can recommend it to others. This is deemed pretty effective since people tend to ignore pop-up ads and listen to product reviews and recommendations from people they follow.
When choosing influencers make sure they’re people suited for your target audience and are people who live within near proximity. Get influencers who have more than 10k followers or more.
What does a bedding set consist of?
There are two common bedding sets in the market such as (A) 1 fitted sheet, 1 top sheet, 1 duvet cover and 2 pillowcases or (B) 1 fitted sheet, 1 top sheet, 1 duvet cover and 1 duvet filling. But depending on your shop, you can offer either customized sets or fixed sets.
How do I protect my bedding business?
A great way to protect any kind of business is by getting it insured. This can safeguard your company from harm that could potentially result in financial loss, property damage, or even the demise of your company.
Plus getting business insurance can make your business seem more credible, reliable and trustworthy to clients, customers and partners. So if you want to get your business the coverage it needs, consider consulting with an insurance advisor.
An insurance advisor can save you from the tedious process of looking for the perfect insurance coverage. With their help, they’ll be able to advise you of coverages they think will suit your business’s needs.
How do you take care of bedding?
As a business intrapreneur in the bedding industry, you should know to properly care for bedding. This is something you can create a pamphlet of and give to customers after purchasing a product. So to know how to effectively care for bedding, here is a list you can follow:
- Double-rinse your sheet, pillowcases and duvet covers when washing.
- Wash them in cold or warm water, never in hot water.
- Prevent using fabric softeners since they break down the fibers.
- Air dry or set your dryer to medium-hot. Avoid keeping your bedding in too-hot dryers since it ruins the fabric.
- Avoid using bleach since this lessens the lifespan of your bedding.
- Don’t wash your bedding with other pieces of clothing since this can tear the bedding’s fibers.