Marketing is perhaps the most important function of any business.
It assists you in reaching your target audience. It makes the audience aware of your presence. Regardless of the industry, if you want to make your product or service successful, you must have good marketing practises at your disposal.
Marketing for a variety of industries is becoming less complicated. Not in the technology industry.
When it comes to marketing their tech company, many people find it extremely difficult. Furthermore, many people believe that marketing their startup/tech company will be an expensive endeavour.
If you’re one of them, your beliefs are about to be debunked.
You must understand that marketing your technology company will necessitate more effort and time, rather than money.
To begin, you must establish your brand and yourself as an authority figure. Whether you provide PaaS, SaaS, an app, or other tech-based products or services, you must demonstrate your knowledge, skill, and abilities. And it doesn’t have to be expensive.
Consumer habits have changed today. They want to be able to trust a company and see its credibility before making a purchase decision. Traditional marketing methods are no longer effective in this day and age. The good news is that new marketing strategies are not only effective, but also relatively inexpensive.
If you’re not convinced that you can market your tech brand on a shoestring budget,
Set your objectives.
Setting goals is essential.
Planning your marketing strategy, including calendars and messaging, will be extremely difficult without goals. To set realistic expectations, you must first know what you want to achieve.
Try not to be vague when setting your goals and expectations. Make your marketing objectives measurable.
Take, for example, the conversion of visitors to your website. Assume your website receives 200 unique visitors per day. You are already converting 50% of your visitors into members. Then you convert 50% of members to users.
You should be spending your time here bringing in more visitors. At this conversion rate, the more visitors you have, the better.
If you reach a point where you no longer require new visitors, you can shift to your next goal, which is to improve conversions or move users along the funnel.
As a result, you must determine where you are and where you want to go. Make your goal as specific as possible. It can be difficult to find the right direction for your messaging and strategy if you are unsure of your goal.
Use blogs to solve problems.
Customers today are searching the web for one thing: solutions. Surfing the web is the first instinct, whether it’s for word pronunciation or coding help. Books and libraries are no longer the primary sources.
Consider your blogs to be the digital equivalent of physical books. In this day and age of digitalization, blogs serve as honey to your website and, by extension, your brand.
We all enjoy high-quality pure honey, of course. Thus, when I say blogs are great, I mean blogs that provide value and solve problems.
When developing a content strategy, keep your customer’s journey in mind. You should have blogs that address various stages of the funnel.
As your customers progress through the funnel, they may become interested in all of the updates or new features you are introducing.
However, you should sell hardcore at the bottom of the funnel. You must demonstrate to your customers how your product/service is superior to others in solving their problems.
Yes, organically growing your blog can take a lot of time and effort. It also necessitates that you analyse your insights on a regular basis and keep an eye on the algorithms. However, blogs are the most effective in the long run. You can promote these blogs through various channels to broaden your reach.
Aside from your own blogs, you can also try guest blogging. It’s an excellent way to reach out to other website owners’ audiences. If you are unsure how to proceed with this practise, you can find a company that provides blogger outreach services.
Benefits of Blogs:
- Aids in directing the consumer’s purchase decision.
- Help users gain trust by acting as a great problem solver.
- Blogs are required for website optimization in order to rank at the top of the SERPs. You can outsource the optimization to an SEO company. This will increase the visibility of your website.
- You can keep your users interested by sending them blogs in their emails.
Without much effort, repurpose blogs and convert them into social posts.
Make use of email marketing
Emails are an essential part of business life.
On our phones, we have instant access to everything email-related. Why not use this technological advancement to benefit your tech company?
It is currently one of the most effective marketing strategies. It’s an excellent tool for communicating about your brand, selling your products or services, and simply building relationships with users.
However, you must exercise extreme caution when developing your email marketing strategy.
This is primarily due to the large number of businesses that already have a marketing strategy in place. To compete, you’ll need a well-thought-out and well-executed strategy.
The first step in developing a marketing strategy is to collect data. You cannot run this campaign if you do not have data. To whom will you send the emails? To collect this data, you can use content offers as bait to fill out a form, offer a free trial in exchange for an id, or give your users the option to opt-in for newsletters.
Then comes the task of crafting a masterpiece of an email. You must understand that words have enormous power. It is important to use the right words when communicating about your brand.
It is best to create a 5-email series. Because not everyone will open or respond to your emails, you should send follow-up emails as a backup. That is where the four additional emails
The first step in developing a marketing strategy is to collect data. You cannot run this campaign if you do not have data. To whom will you send the emails? To collect this data, you can use content offers as bait to fill out a form, offer a free trial in exchange for an id, or give your users the option to opt-in for newsletters.
Then comes the task of crafting a masterpiece of an email. You must understand that words have enormous power. It is important to use the right words when communicating about your brand.
It is best to create a 5-email series. Because not everyone will open or respond to your emails, you should send follow-up emails as a backup. That is where the four additional emails
Don’t overlook Public Relations
In recent years, public relations has proven to be an excellent marketing tool for technology companies.
Blending your public relations strategy with your social media (paid/organic) or SEO strategy is the best way to bring valuable and improved ROI.
Press releases, like blogs, can be used to establish authority and promote yourself as the market thought leader. This allows you to compete with the market’s big names.
You can use various types of content to leverage this method, such as magazine articles, newspaper articles, or sending out press releases. These pieces of content can discuss your recent milestones, achievements, or any progress you’ve made.
If you’re not sure how or if you can do it, you can always hire a public relations firm to assist you.
You can also do it yourself without spending a single penny. All it will take is your time and effort to make your product a popular choice in the market.
If you hire someone to do it, the cost depends on the size of the agency, the duration of the project, the number of deliverables, and other factors.
If you’re just starting out and don’t have in-house resources, look for agencies on the same level as you. It will help to keep the costs down.
Conclusion
To summarise, marketing for technology companies is not a one-time event. It is ongoing and necessitates ongoing efforts. However, it is not an expensive affair. You have a plethora of free tools at your disposal.
You must maintain an active presence on social media platforms such as LinkedIn, Twitter, and Facebook to ensure that you establish yourself as an authority while also building your own community. Use public relations to boost your social proof.
By using email marketing correctly, you can even reach the masses while staying well within your budget.
Yes, these procedures can take a long time. But they are all worthwhile investments.