Whether you’re looking for a platform to manage your email campaigns or to integrate with your e-commerce platform, mailchimp can help you grow your business. It has several features including predictive segmentation, a design interface, and integration with e-commerce platforms.
Email marketing service
Email marketing services such as Mailchimp make it easy to create and send beautiful campaigns. There are several tools in the software that will help you build a list of quality subscribers. These include the list segmentation feature, a drag-and-drop email builder, and the ability to create custom tags.
Mailchimp offers a free plan that allows you to send up to 12,000 emails a month to up to 2,000 subscribers. The Standard plan allows you to send scheduled emails to over 10,000 subscribers, and you can cancel emails for subscribers over the age of 10. There are a few more paid plans available as well, starting at $10 a month for up to 500 subscribers. You can also pay for the Pro plan, which allows you to test up to eight different versions of your campaign.
Mailchimp also offers a free plan that allows you to create and send postcard campaigns. This feature is a great way to keep an audience engaged between purchases.
Marketing automation platform
Mailchimp also includes a community of users. You can connect with your current CRM and other apps, and customize your marketing automation workflows to fit your needs. It also has a mobile app, dynamic technology systems, and business-optimizing analytical functionalities.
Mailchimp and HubSpot offer a variety of paid plans. Mailchimp’s plans start at $11 per month for the Essential plan. It also has a free plan for startups. The free plan allows you to send up to 2,000 contacts per month. The paid plans are on a sliding scale. The free plan only includes one automation, while the Professional and Enterprise plans have unlimited automations. The Enterprise plan also includes dependent fields, custom styling, code customizations, and more.
HubSpot’s CRM also automates simple email workflows, support tickets, and delays. It can even integrate with external applications like MailChimp and other marketing automation tools.
Email design interface
Mailchimp has its own tags that you can use to personalize your emails. These include hyperlinks, titles, paragraphs, and CTAs. You can also choose from a variety of templates that are suitable for different types of email campaigns. In addition, you can import ZIP files, convert PSDs to Mailchimp templates, or even import HTML code.
The email design interface for Mailchimp enables you to define your goals. For example, you can define how many emails you want to send out per day. You can also choose the line height and the font size for your headings. This will allow you to create a template that is customized for your business.
Predictive segmentation feature
Using Mailchimp’s predictive segmentation feature, you can send targeted emails to the right customers. This helps you increase the open rate of your emails and the click through rate. It also allows you to win repeat business.
Mailchimp’s predictive segmentation feature uses billions of data points to analyze customer data and identify high-value customers. It’s easy to use and helps you deliver personalized messages to the right customers. It also shows you the latest trends in your audience. The feature is also very helpful in helping you make improvements to your campaigns.
Mailchimp’s predictive segmentation is also useful for creating automated workflows based on your goals. This helps you send re-engagement emails and personalized messages to previous customers. You can also automate retargeting campaigns to your abandoned carts.
Mailchimp also integrates with e-commerce tools, which allows you to track e-commerce data. This will help you increase sales. You can also track the ROI of your ad campaigns and landing pages.
Integration with e-commerce platform
Previously, Mailchimp has offered a number of e-commerce integrations. In addition to this, the company has also rolled out additional tools to help businesses digitise their operations.
To use the Mailchimp e-commerce features, you’ll need to log into your account, add an API Key, and add your external store. This can be done manually or automatically. Most integrations will automatically import contacts to Mailchimp audiences.
Mailchimp also offers an Appointments product, which allows merchants to schedule appointments with customers. This feature is available for all customers starting April 28. It helps businesses to set up appointments, track their schedule, and accept online appointments.
